Who’s Got the Flex Factor?
The Battle for Coworking Success in the Netherlands

Most conversations in Flex Workspaces focus on growth - new enquiries, new members, new locations. But as the market matures, a tougher question is emerging: how do you retain the members you already have?

Churn is becoming one of the biggest challenges in flex. When members leave after six or twelve months, growth turns into a revolving door, and acquisition costs start to erode long-term value. The operators pulling ahead aren’t just competing on price or location, they’re building loyalty.

This breakfast event, hosted by NORNORM and technologywithin, brings together senior leaders from across flex and commercial real estate to explore what really drives member retention, from workspace design and adaptability to service, experience, and community.