Why Members Stay: The Flex Retention Playbook
Tuesday 5th May 2026 · 9:00 AM - 11:30 AM | 
Uncommon Holborn
Most conversations in Flex Workspaces focus on growth - new enquiries, new members, new locations. But as the market matures, a tougher question is emerging: how do you retain the members you already have?
Churn is becoming one of the biggest challenges in flex. When members leave after six or twelve months, growth turns into a revolving door, and acquisition costs start to erode long-term value. The operators pulling ahead aren’t just competing on price or location, they’re building loyalty.
This breakfast event, hosted by NORNORM and technologywithin, brings together senior leaders from across flex and commercial real estate to explore what really drives member retention, from workspace design and adaptability to service, experience, and community.
Registration
Fireside
Inside FOUNDRY's Retention Strategy
Moderator:
Sam Stinton
Business Development Manager
Panel:
Hannah Mojica
COO
Garry James
CMO
Panel
What Keeps Members Coming Back
Moderator:
Edward Crabtree
Director of Business
Development
Panel:
Ed Hobbs
Workspace Director
Richard Webb
Head of Sales
Charlie Fraser
Head of Flex
Amy Pighini
Operations Manager
Catherine Le Druillenec
Managing Director
Rebekah L.
Head of Flex Workspace
We’ll discuss:
What the data reveals about churn, tenure, and early warning signs
How technology helps track behaviour, predict churn, and improve experience
The impact of design, atmosphere, and service on retention
What happens when members outgrow your space
Agenda
9:00-9:30AM
Arrival & Welcome
9:30-09:50AM
Fireside Chat
09:50-10:50AM
Panel Discussion
10:50-11:30AM
Networking Breakfast
Spaces Are Limited – Reserve Your Place
This is an invite-only event, and places are filling fast. Secure your spot now to ensure you’re part of the conversation.
REGISTER NOW
