🎥 Why Members Stay: The Flex Retention Playbook

Watch on demand to catch up on our breakfast event co-hosted with NORNORM, where senior leaders from across flex and commercial real estate explored one of the sector’s biggest emerging challenges: member retention.

Most conversations in flex workspaces had focused on growth - new enquiries, new members, new locations. But as the market matured, a tougher question emerged: how do operators retain the members they already have?

The discussion examined how churn had become one of the biggest challenges in flex. When members left after six or twelve months, growth could become a revolving door, with acquisition costs eroding long-term value. The operators pulling ahead weren’t just competing on price or location - they were building loyalty.

The session explored what really drove member retention, from workspace design and adaptability to service, experience, and community.